THE SUPERYACHT SHOP PRIVACY POLICY

Last updated: 1 March 2026

The Superyacht Shop (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you interact with our website, purchase products or services, or communicate with us.

We will only collect and use your personal information in accordance with applicable data protection law.

1. Data Protection Law

This policy is governed by the following legislation:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • The Privacy and Electronic Communications Regulations (PECR)
  • Any other applicable UK data protection legislation.

2. Who We Are

The data controller responsible for your personal information is:

The Superyacht Shop
Worthy House
High Street
Hamble
Southampton
Hampshire
SO31 4HA
United Kingdom

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone: +44 (0) 2380 56002

If you have any questions regarding this Privacy Policy or how we handle your data, please contact us using the details above.

3. Personal Information We Collect

We may collect and process the following types of personal information.

Information You Provide to Us

You may provide personal information when you:

  • complete forms on our website
  • contact us by phone, email or in person
  • request information about our products or services
  • place an order

This information may include:

  • name
  • postal address
  • email address
  • telephone number
  • account login details
  • order or enquiry information

If you make a payment, your card details are processed securely by the payment provider and are NOT stored by The Superyacht Shop.

Information We Automatically Collect

When you use our website we may automatically collect certain technical information, including:

  • IP address
  • browser type and version
  • device information
  • pages visited
  • time spent on pages
  • navigation paths through the website

This information helps us understand how our website is used and allows us to improve the user experience.

4. How We Use Your Personal Information

We may use your personal data to:

  • respond to enquiries about our products or services
  • process and fulfil orders
  • manage customer accounts
  • communicate with you about your purchases
  • improve our website and services
  • maintain the security and functionality of our systems
  • comply with legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

Contractual Necessity

Processing necessary to fulfil a contract with you, such as processing an order or providing requested services.

Legitimate Interests

Processing necessary for our legitimate business interests, including:

  • improving our website
  • responding to enquiries
  • managing customer relationships
  • maintaining the security of our systems

We always ensure these interests do not override your rights and freedoms.

Legal Obligations

Where processing is required to comply with legal or regulatory obligations.

Consent

Where required by law, we rely on your consent, for example for certain cookies or marketing communications.

You may withdraw your consent at any time.

6. Marketing Communications

We may occasionally send information about our products or services where:

  • you have requested information from us, or
  • you are an existing customer and the communication relates to similar products or services.

You can opt out of receiving marketing communications at any time by:

  • clicking the unsubscribe link in any email, or
  • contacting us directly.

7. Data Retention

We only retain personal data for as long as necessary for the purposes for which it was collected.

In most cases, we retain relevant records for up to six years, to comply with legal, accounting and tax obligations.

When determining retention periods we consider:

  • the type and sensitivity of the data
  • the purpose for which it is used
  • legal and regulatory requirements.

When data is no longer required, it is securely deleted or anonymised.

8. Sharing Your Information

We do not sell or rent your personal data to third parties.

We may share your personal information with trusted service providers where necessary, including:

  • IT service providers and website hosting providers
  • payment processing providers
  • professional advisers where required

These providers are contractually required to protect your data and comply with applicable data protection laws.

We may also disclose personal data where required to comply with legal obligations or lawful government requests.

9. International Data Transfers

We do not normally transfer personal data outside the United Kingdom or the European Economic Area.

If this changes in the future, we will ensure appropriate safeguards are in place in accordance with UK data protection law.

10. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use our website.

Cookies may include:

  • Essential cookies– required for the operation of the website.
  • Analytics cookies– help us understand how visitors interact with our website.
  • Functionality cookies– remember preferences and settings.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings or through the cookie settings available on our website.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data from:

  • unauthorised access
  • loss
  • misuse
  • alteration
  • disclosure

While we take reasonable steps to secure your information, no internet transmission can be guaranteed to be completely secure.

12. Your Rights

Under UK data protection law, you have the following rights:

  • the right to be informed about how your data is used
  • the right to access personal data we hold about you
  • the right to request correction of inaccurate data
  • the right to request erasure of your data in certain circumstances
  • the right to restrict processing
  • the right to object to processing
  • the right to data portability
  • the right to withdraw consent where processing is based on consent

You can exercise your rights by contacting us using the contact details in this policy.

13. Complaints

If you are concerned about how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner's Office

Website: www.ico.org.uk

14. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that personal data from a child has been collected, we will take steps to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be published on this page with an updated revision date.

 Gill  Helly HansenMusto  Slam